Archive for November, 2008

Bumble Designer Jennie Lynn Johanson Interviewed at Mom To Be Depot.

Tuesday, November 11th, 2008

Designer Jennie Lynn Johanson was recently interviewed at Mom to be Depot offers unbiased reviews on products in the children’s industry, advice from leading national experts and authors and information on how to take care of yourself before and after pregnancy.


Here are a few excerpts from the interview:

Q: Do you think you are one of the few companies in existence today that designs the fabric and style of the bag versus other ‘founders’ selecting from an inventory a manufacturer has on hand?

My competitors tend to have more of a cookie cutter approach. It’s not an original design if you select it from a book. A true designer is someone who takes an idea they’ve come up with and to be able to produce a final product – 100% original. Putting your label on a product that you get from print houses or other designers is not being original. You should own the process completely from beginning to end. That’s what separates us from everyone else.

Q: Since you launched your business, what accomplishment are you most proud of?

My involvement with the community. I have always been involved from the get-go. A big part of our mission is to give back and use our brand’s popularity for something positive.

I actively participate with Horizons for Homeless Children in Massachusetts and in Los Angeles with the Richie-Madden Children’s Foundation at the Los Angeles Free Clinic (created by Nicole Richie and her husband Joel Madden). As the nonprofits grow, we can see the impact we have had in getting their message out there.


Q: What is the hardest lesson you had to learn running your own business?

There’s been many! The hardest one is realizing that knock-offs are the best form of flattery. It does happen and when it does, it really stings. You need to stay on top of your competition and don’t let it get you down. Just don’t pay attention to those companies.

Keep moving forward and take a hard hand to legally protect what is yours. Unfortunately you do have to take legal action sometimes. However you should pick your battles, not everything is worth pursuing. I personally like to focus on creating.

Q: Any words of wisdom you’d like to pass along to other women entrepreneurs?

Always be positive and surround yourself with supporters and positive people. Don’t be afraid to fail and always ask questions. Know when to pull the plug. Listen to feedback from others. Open your ears to that. If you hear the same thing over and over from so many others, reinvent your idea. Maybe not necessarily pull completely out, but maybe regroup – redesign. Make it better and come back again. If a lot of impartial people tell you the same thing then they might see something you didn’t see

To read the entire interview at, click here.

Congratulations to our Halloween Cuties!

Sunday, November 9th, 2008

Thank you for all who entered our Annual Halloween Cutie contest! We received an astounding number of entries… Our largest number of entries to date! It was hard to choose just three, but the winners of this year’s 2008 Halloween Cutie contest are:

"The Pirate"
Nicolas Christian- 9 months old
Glassboro, NJ

"The Flower"
Cate Moore- 8 months old
Melrose, MA

"Dorothy & The Lion"
Emily & Thomas- 3 years old & 4 months old
Lynn, MA

The winners will receive one of our new Buzz bags!

Thank you again to all who entered! We had so much sifting through all the pictures of your beautiful children dressed in their cute costumes. Just darling!

To view last year’s winners, click here.

Sweet as Honey.

Wednesday, November 5th, 2008

We have received soooo many emails and phone calls from all of you regarding our new Honey The Queen Bee bag. We are so excited that you like it!

We are beginning to ship stores now. So you should be able to find a store near you carrying it soon. In the meantime, please feel free to contact your favorite store to see if they can special order it for you or put one aside for you before they receive their shipment.

The Queen Bee is full Italian cowhide leather with 18kt gold plated hardware. It features multiple compartments including a bottom zip compartment perfect for keeping liquids,creams and ointments.

It includes leather stroller straps, shoulder strap, removable clutch purse, changing pad and drawstring storage bags.

It is available in two colors: Black and Chocolate Brown. It retails for $300.

To read its latest review on Celebrity Baby Blog, click here.