Archive for May, 2008

We All Scream for Ice Cream. Baskin Robbins Bump Day!

Wednesday, May 21st, 2008

With approximately six million pregnancies reported annually in the United States1, there are a lot of women craving ice cream for two! To celebrate its introduction of Soft Serve, Baskin-Robbins is turning Wednesday, May 21 into Bump Day, by offering one free 3 oz. serving of Soft Serve to expectant mothers who visit participating stores from 11 a.m. to 10 p.m.

To kick-off the event, actress and mom-to-be for the second time, Tori Spelling, will be on hand at Baskin-Robbins in Los Angeles providing expectant moms with the first swirls of Soft Serve. Spelling is star and executive producer of "Tori & Dean: Home Sweet Hollywood," which premieres on Oxygen on June 17, 2008.

"As a mom with another baby on the way, I know about the cravings that come with pregnancy," says Tori Spelling. "I love the idea of Bump Day at Baskin-Robbins. It is a fun way to satisfy my sweet tooth during this special time, something every pregnant woman can appreciate!"


Whether newly pregnant or nine months along, anticipating the arrival of a new bundle of joy is a sweet journey. Baskin-Robbins is excited to celebrate this special time with all moms-to-be with its own delicious newbie: a free cone of Soft Serve

Offer available at select stores in California, Chicago, New York, Nashville, TN and El Paso, TX.

To print out your coupon to take to your local Baskin Robbins, click here.

Need Another Reason for Some Zen Like Behavior During Pregnancy?

Tuesday, May 20th, 2008

A stressful pregnancy is not the best way to enter motherhood for any woman. Here’s more evidence that pregnancy and stress are not the ideal situation as far as the baby is concerned. Harvard researchers are reporting that exposure to prenatal stress may add to a baby’s risk of developing asthma and a host of other allergies.

Lead researcher Rosalind J. Wright, assistant professor of medicine at Brigham & Women’s Hospital and Harvard Medical School and colleagues measured the level of Immunoglobulin E in the umbilical cord blood of 387 babies.

The researchers found increased levels of IgE expression in cord blood of babies whose mothers reported high stress levels during pregnancy.

"This further supports the notion that stress can be thought of as a social pollutant that, when ‘breathed’ into the body, may influence the body’s immune response similar to the effects of physical pollutants like allergens, thus adding to their effects," Dr Wright said.

The researchers said that as far as this study was concerned, it was too small to make any conclusive recommendations to would-be mothers. Regardless, pregnant women must avoid being dragged into stressful situations as it has also been linked to premature babies and very low birth weight babies.

The findings were presented on May 18 at the American Thoracic Society’s annual International Conference in Toronto.

Therefore we suggest Zen Mama Dvd…

Cell Phone Use Causes Kids to go Haywire. Say What???

Monday, May 19th, 2008

Pregnant women should probably add cellphones to the list of things they need to avoid, along with alcohol, sushi and cat poo. A giant study that surveyed over 13,000 children found that women who used mobile phones when pregnant were more likely to give birth to kids with behavioral problems.

The study, conducted by UCLA and Aarhus University in Denmark, found that using cell phones just two or three times a day would raise the risk of their babies developing hyperactivity and emotional disorders by the time they enter kindergarten.

The scientists responsible for the study say that the results were "unexpected," and that they haven’t discovered what biological mechanisms causes the problems. But the results stayed the same even when they accounted for other possible causes—such as smoking, family psychiatric history or socio-economic status.

But before everyone freaks out and buys a MummyWrap, the scientists stress that the results "should be interpreted with caution" and affirmed by other studies. In the meantime, maybe tell Mommy-to-be to limit her cellphone use a little bit, just in case.